Culture
24 Jun 22

WILLOW unveils angst-fuelled video for '(maybe) it's my fault'

WILLOW.

(maybe) it's my fault, WILLOW's raucous new single, is accompanied by the drop of a trippy music video directed by Dana Trippe.

For the first time since July of last year with her album lately I feel EVERYTHING, pop-punk star WILLOW has dropped a new single on streaming platforms.

'<maybe> it's my fault' maintains the thrilling, contemporary emo sound she's been cultivating over the last few years. Rife with angst, the raw reckoning with pain in the wake of a relationship is translated visually into the music video. Dana Trippe helmed the nostalgic, MTV-influenced clip.

It takes us back to a time before social media, when acts like Evanescence and My Chemical Romance brought the emotion and held nothing back.

While WILLOW has experimented with songs about heartbreak and loss in her previous albums with songs like 'F**k YOU' and 't r a n s p a r e n t s o u l', her newest single seems to magnify these feelings and focus in on the anger of someone hurting you. In the video we see the 21-year-old scream, writhe, and break things. All of this coloured by dark, flickering flashes of colour.

Cutting between still frames of WILLOW from afar behind a rain streaked window and glitchy, saturated closeups, the editing reflects the sentiments of the song. When desperate to place the blame for her hurt somewhere we see the Los Angeles native scream "I'm hurting inside, it's your fault". Directly after, the camera slows down and we hear WILLOW's vocal training come into play as she takes it back with "maybe it's my fault" in a hauntingly beautiful run.

The end of the video is done in complete silence and returns to the shot of WILLOW sitting alone from afar. It feels like the silence in the middle of the storm- eerie and unfinished. It perfectly encapsulates the feeling of raging until you're empty, depleted, and left only with yourself to blame. Hence, "maybe it's my fault"...

The music video is jarring, visually captivating, and almost alarming. It feels like seeing your deepest, innermost pain played out in front of your eyes.

If you've ever wished you could smash some glasses against the wall, WILLOW does it for you below.