Grammy Award nominated artist and songwriter Tove Lo has returned today with a brand new track, also announcing a major European and UK tour.

The video for new single ‘No One Dies From Love’ was filmed in Mexico City and was directed by the Brazilian duo Alaska, whom Tove previously collaborated with on the video for 'Are U gonna tell her?'.

Co-written with long-time collaborator Ludvig Söderberg, neon keys illuminate a runway to the centre of the dancefloor as her voice resounds over a disco break, “No one dies from love, guess I’ll be the first.” The song signifies a new and exciting chapter for the Sweden-born, Los Angeles-based artist.

Tove recalls on making the song, “when you’re with someone for a long time and it ends all of a sudden, it’s like a part of you has died. This person is now a stranger to you. All of the memories are tainted. For the first part of the breakup, you believe you’re not supposed to feel good about anything you had together. What I believe I do best is ‘heartbreak you can dance to.’ The song is that.”

Speaking about the video, Tove reveals, “All the songs on the album are very cinematic, dramatic and grand, so for the visual story I want to attach a character to each song. 'For No One Dies From Love' it's the classic vulnerable, lonely starlet looking for connection. This mini movie is a different kind of love story.”

Alongside the release of ‘No One Dies From Love’, Tove Lo has also announced a huge 2022 headline UK and European tour. Kicking off in Dublin on October 29th, the tour will see Tove perform 15 dates across Europe, including shows in London, Paris, Berlin and more.

Tove will also be performing several shows and festivals across Europe this summer, including opening for Dua Lipa’s Future Nostalgia Tour in Oslo, Norway, Open’er Festival in Poland, Lollapalooza Stockholm in Sweden and many more. See below for full tour dates. Tickets can be purchased here.

Tove Lo has also announced the launch of her own record label Pretty Swede Records with mtheory, creating an independent platform for her artistry.

“It’s amazing,” she smiles. “I have a lot of freedom, and it’s been fun to work with mtheory. This will be the first release under my label. I’m a pop girl, but I like to make things weird and be in full control of the whole vision. This is the perfect way to put out exactly what I want.”

The Swede made waves worldwide with her platinum-certified 2014 full-length debut, Queen of the Clouds, uplifted by the quintuple-platinum 'Habits (Stay High)' and double-platinum 'Talking Body.'

Among numerous collaborations, she joined forces with Nick Jonas for the platinum 'Close' and Flume on the gold-certified 'Say It' in addition to anthems with Alesso, Coldplay, Martin Garrix, Charli XCX, Sean Paul, ALOK, and Major Lazer, to name a few.

In the midst of sold out shows on multiple continents, she served up Lady Wood [2016] and Blue Lips (Lady Wood Phase II) [2017] before reaching another stratosphere on 2019’s Sunshine Kitty.

Watch the official video for ‘No One Dies From Love’ tonight at 8pm.