Culture
19 Dec 25

Guinness returns to 3Arena after more than 15 years

The stout will also be added to 3Olympia Theatre, Bord Gáis Energy Theatre, Gaiety Theatre, The Academy and The Ambassador Theatre.

Guinness will available at 3Arena, after more than 15 years.

The stout will also be added to 3Olympia Theatre, Bord Gáis Energy Theatre, Gaiety Theatre, The Academy and The Ambassador Theatre, following a partnership between Diageo Ireland, Live Nation Ireland and MCD.

To mark the occasion, Guinness recommissioned a ceremonial Guinness barge to travel up the river Liffey, for the first time since 1961. The barge's journey started at St. James’s Gate and made its way to 3Arena in Dublin's docklands. The event featured music from Irish folk group BIIRD.

Guinness was present at Ed Sheeran's December 9 gig.

In addition to Guinness, a range of Diageo products, including lager, ale, cider and non-alcohol beer, will be available.

"This partnership with Live Nation Ireland is a deeply significant step in our commitment to celebrating Irish culture and truly enhancing the consumer experience," said Louise Ryan, Managing Director of Diageo Ireland.

"Live entertainment venues and festivals are amazing third spaces where communities connect to celebrate and create lasting memories. We are committed to embedding our diverse portfolio of brands ... directly into the fabric of these experiences."

"We are incredibly proud to welcome Diageo Ireland as our Official Beer, Stout, Cider, and Non-Alcoholic Beer Partner across our entire portfolio," added Denis Desmond, Chairman Live Nation Ireland & UK. "Diageo's iconic brands are synonymous with quality and celebration, perfectly complementing the energy and creativity of our events and artists, aligning seamlessly with our mission to create safe, inclusive, and unforgettable moments for fans across Ireland."