Culture
10 Jun 21

Tommy Hilfiger launches ‘A Blast From The Past’ capsule collection, featuring '90s cartoon favourites

This marks the first collaboration between Tommy Jeans and licensing agency WildBrain CPLG.

Tommy Hilfiger has teamed up with ViacomCBS and Warner Bros. for the first time to launch ‘A Blast From The Past’ capsule collection.

The Tommy Jeans collection features micro-capsules with some well-loved characters from everyone’s favourite '90s cartoons, including MTV, Garfield, Beavis and Butt-Head, Spongebob Squarepants, Ren & Stimpy and Space Jam.

Each micro-capsule remixes the heritage Tommy Jeans flag in unique and surprising ways, such as weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo, adding a fresh twist on timeless favourites.

The streetwear range of tees, sweats and hoodies is a playful, nostalgic take on the classic oversized and bold colourways Tommy Hilfiger fans know and love.

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilise retro brands and bring with them a sense of fun and nostalgia,” WildBrain CPLG Senior Sales Manager Matt Tobia said of the new collection in a press release.

“This partnership between Tommy Jeans and ViacomCBS is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans’ relaxed ‘90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.

With a brand portfolio that includes TOMMY JEANS and his self-titled brand; Tommy Hilfiger is one of the world’s most recognised premium designer lifestyle groups.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear, footwear and accessories. The Tommy Jeans product line consists of denim and footwear for men and women, accessories, and fragrance.

The gender-neutral 'A Blast From The Past’ capsule collection is live now on tommy.com and at Tommy Hilfiger retail locations.