Culture
16 Oct 20

Tommy Hilfiger announces 'Support Our Sound' campaign to promote musicians

Each collaborative clothing piece will be upcycled from the brand’s overstock supply, continuing their commitment to reducing impact.

Today, Tommy Hilfiger announced a Tommy Jeans campaign called ‘Support Our Sound’ – a project designed to uplift and promote upcoming musicians whose bookings have been negatively impacted by the COVID-19 pandemic.

Embracing the brand’s musical heritage, the project promises to "celebrate the passion and drive exhibited by the next generation of emerging talent." ‘Support Our Sound’ centres around partnerships with local music industry leaders from Amsterdam, London, Paris, Berlin and Barcelona, who are dedicated to amplifying upcoming musicians through social media platforms.

The local partners and musicians will also contribute to a co-branded, collaborative collection of sweaters, T-shirts and hoodies, which dropped in Europe online at tommy.com today (Oct 16). Check out the programming below:

In Amsterdam, on October 20 and 24, record label Noah’s Ark, and rapper Sor will host a Q&A, and share behind-the-scenes content.

In Berlin on October 22nd, music collective Home Again, as well as members of its talent roster, including: Home Again founder and DJ Thabo; DJ Thalo Santana; DJ and Producer, Meggy; and DJ and Producer Sandilé will create a tutorial with DJ Thalo Santana showing how to build a beat and DJ, alongside video about Berlin's contemporary electronic music scene.

In London on October 23, talent discovery platform Future Bubblers, broadcast on Worldwide FM, will host a two-hour radio show dedicated to ‘Support Our Sound,’ starring artists KinKai, Tyson and Pip Millett. Millett will also release an IGTV acapella rendition of one of her tracks.

In Barcelona on October 28, hip-hop themed club night, RazzmatazzXFuego, will host a digital event featuring international DJs Steve Lean, DJ Alvva and DJ and club producer, Yibril Rue.

In Paris (date TBA), video media platform Mad will release a Par Coeur karaoke and On Se Connait video with artist Tessa B., as part of a series in which the media platform introduces creative need-to-knows to their following.