Loveless
(5/100 The People's Choice)

Designer Antonia Campbell-Hughes talks about Loveless
"Loveless was a great album for 15 year olds to get stoned to. When I was around that age, I was living in Germany, and a lot of my friends’ parents were in the American military. So we would sit around in these weird military apartments, and we’d do what teenagers do.
I don’t know how I came across it, because it wasn’t that international an album. There was this whole clique that supported Dinosaur Jr., who I was a huge fan of, and I guess we crossed over to My Bloody Valentine. There’s a real Twin Peaks-y kind of vibe. When I was younger, that kind of atmospheric stuff was really interesting to me.
I guess Loveless was influential in that it affected the way these tranced-out heroin bands developed – Spiritualized, Yo La Tengo, and even the early Verve stuff was part of that scene.
I’ve always said that my work is a result of my upbringing, and my upbringing was very musically-oriented – I was quite the dirty little rebel.
Most of my collections are really dark and brooding and black as a result. I won’t be sending Kevin any royalty cheques anytime soon, though!"

Eamonn Mulvey, hotpress.com
"From a seemingly discordant sounding melange of guitar textures, Kevin Shields and his comrades crafted an amazing array of other-worldly sounds in an era crying out for musical innovation."

Johnny M, hotpress.com
"The vision and bravery shown by My Bloody Valentine, especially Kevin Shields, in recording Loveless is just astounding. It has grown to be one of the most important albums of modern times. There really is too much going on in this album to truly appreciate it after one play; it is only after continuous listening that one realises the true genius behind the extraordinary tracks. That combination of Shields’ guitar and Butcher’s vocals never fails to send a shiver up the spine."