- Sex & Drugs
- 04 May 20
Get an ear/eyeful of the highly addictive 'Anything Could Happen' here
The Academic have just debuted their new single, 'Anything Could Happen', and its accompanying video.
Their first single since signing a worldwide deal with Capitol Records, it received its worldwide premiere minutes ago on Annie Mac's BBC Radio 1 one show.
The video is a reflection of the current times we're living in under lockdown, giving a brief insight into the lives of quarantined couples around the world.
“It’s been a strange one with this video," they reflect. "We were due to shoot it a few weeks back but with all the movement restrictions in place, everything changed. We had to can our initial idea for the video and come up with something a bit more DIY. For us now, the song has taken on an entirely new meaning so we wanted to create something that brings people a sense of hope in these difficult times. We crowd sourced video footage from people all over the world in lockdown who are doing whatever it takes to keep positive. We thought the idea would be fitting in the current climate.
“‘Anything Could Happen’ is a rallying cry to the people in our lives who find themselves stuck in cycles of mundanity and monotony. We hope it inspires people to be kind to themselves and take control of their futures.”
Our first thoughts? Tuuuuune!!!
- Sex & Drugs
- 14 Nov 19