Watch: Electric Picnic 2013 Promo

Director William Armstrong has produced an exquisite Electric Picnic promo video in build up to the Stradbally shindig's 10th birthday.

Shot on site at last year's festival, the video is loosely based on one person's experience of hitting up the Picnic for the first time.

This year's event will see Fatboy Slim, the Arctic Monkeys, Bjork, My Bloody Valentine and others grace the stage over the course of the weekend.

Tickets are on sale now from Ticketmaster

Electric Picnic from William Armstrong on Vimeo.