Taken from his excellent EP Swallow Your Doubt, PureGrand (aka Luke Faulkner) has released the music video for ‘Pink’. The song was written, recorded, produced - and the video shot, edited and directed by PureGrand himself.

‘Pink’ is an upbeat synthpop song that deals with the complex relationship between feminine and masculine gay men in a playful tongue-in-cheek way.

The gorgeous accompanying video, influenced by turn of the 90s surreal pop videos such as Buffallo Stance and Groove Is In The Heart acts as a public awareness broadcast designed to call out the often oppressive characteristics of masculine men who put down more effeminate gay men.

Both song and video strike a balance between retro sounds and visuals with a contemporary social commentary on gay power dynamics.

Hot Press caught up with PureGrand back in August to discuss ‘Pink’, along with sophomore EP Swallow Your Doubt.

"It’s a comment on masculine gay men being more validated," he observed. "It's not an attack on masculine gay men, but it's to draw attention to the privilege of being masc. The effeminate boy gets pushed down a lot. You need to keep calling it out - it's important to have a loud voice."

Watch the video for ‘Pink’ and stream Swallow Your Doubt below.

https://open.spotify.com/album/7ACsFy3gk33zdkRSt2cO8q?si=VUbmew-mQJ6YHPWr3XRGbQ