Music
12 Jul 21

PREMIERE: Wexford's Reuben Hester explores Berlin in 'Time Of My Life' video

‘Time Of My Life’ was filmed in the German capital and includes Reuben's friends.

Enniscorthy singer-songwriter Reuben Hester has shared the brand new video for his latest single, 'Time Of My Life', premiered below.

The summer dance-pop anthem was recorded in Berlin by ENIAC aka Robert Borrmann, producer of Tomcraft’s UK No. 1 classic club crossover hit ‘Loneliness'. Mastered in New York by Chris Gehringer, who has worked on hits for the likes of Dua Lipa, Lady Gaga and Ava Max; the track calls on audiences to host the party of the century.

Earlier this year, Hester’s acclaimed debut single 'Sold My Soul' racked up over 1,300 plays on Irish radio, later reaching No. 34 in the Irish Radio Charts.

Back with a bang, the emerging artist's uniquely-filmed ‘Time Of My Life’ video takes us on a big night out in Berlin with Reuben and his friends.

With a similar aesthetic to Calvin Harris' visuals for 2012's 18 Months track 'Drinking from the Bottle'; 'Time Of My Life' goes from dusk til dawn with Reuben at the forefront of the clip.

Guitar, piano and cello player Hester left school at 16 years old and moved to Manchester with the sole intention of making music. Fast-forward a few years, Reuben boards a bus in Manchester Central Coach Station on a whim, heading to Amsterdam for a spell. Settling for a time in Berlin, Reuben Hester's fabled street performances across European cities stopped traffic.

On returning to Manchester, he formed new band China Lane. As the band’s focal singer and songwriter, he reached over 1.5 million Spotify streams and secured a sync placement in Netflix series Insatiable. In 2020, Reuben showcased his songwriting on BBC One Television’s Little Mix: The Search, performing ‘Sold My Soul’. The track was written in memory of his father, who had passed away following a drug overdose at the age of 55.

On the advice of Little Mix - one the world's biggest girl bands - Reuben launched his solo career with ‘Sold My Soul’, which Spotify UK added to the New Pop editorial playlist.

As he releases ‘Time Of My Life’, Hester has been passionately working on his live show, which is set to hit venues this autumn. Revisit the Hot Press interview with the rising star from April 2021 here and make sure to check out his recent Hot Press Lockdown Sessions' Y&E Series performance.

Check out Reuben Hester's latest video below: