TikTok launches 'Add To Music App' feature that allows users to easily save music they find on the platform

TikTok has launched a brand new 'Add To Music App' feature that allows users of the platform to save songs that they discover on TikTok to streaming services including Spotify and Amazon –  other streaming platforms are said to be added over time.

The new feature is launching for users in the US and UK in partnership with major music streaming services. TikTok has already aligned with Spotify but the app now seems to be expanding its streaming partnerships. The platform is also set to be launching its own premium music service.

Being one of the most popular places to discover both new and catalogue music, this new feature will make TikTok even more valuable for boosting artists and labels on DSPs.

When users of the app click the 'Add Song' button, they can choose to save it to their preferred music streaming service. The song will then be saved to a default playlist, but users can also choose to add the track to a new playlist or an existing playlist that they have created.

Ole Obermann, TikTok's global head of music business development, said: "TikTok is already the world's most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music. Add To Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rights-holders."

Karolina Joynathsing, director of business development for Amazon Music, added: “Some of the best parts of being a music lover are those serendipitous moments when you discover a new song or artist that you connect with instantly. At Amazon Music, we’re looking to make it easier to convert those moments into enduring fandom. That’s why we worked together with TikTok on the Add To Music App feature, which makes it easier for fans to listen to the music they love and for artists to build fandom.”

Sten Garmark, vice president and global head of consumer experience at Spotify said: "No matter where you are, or the moment you’re in, we want to create less work to get to the audio you love."

"That means being everywhere our users are and creating seamless ways to save songs to Spotify to enjoy when and how they choose to listen."

"As the world’s largest audio streaming subscription service, our mission is to bring artists and fans together, so you can listen to more of what you love, across any platform or device. Essentially, you won’t need to find audio to suit the moment. It will find you.”