Hot Press are delighted to premiere the anthemic new single from electro-pop band of brothers KinetiX, 'isaidhey'.

The Offaly trio are fast becoming a household name in their local area, with successful previous songs propelling them to radio play. Building up a devoted fanbase has happened naturally since radio has taken kindly to their synth-pop numbers.

With a dreamy, futuristic melody and memorable synth-pop groove, 'isaidhey' is their most radio-friendly and infectiously catchy track to date.

Due to be officially released on April 20th along with a powerfully creative music video, the single follows on from February 2021 banger 'Clear to you' and 2020 tracks 'Strive', 'Lullaby', 'Thoughts of Hope', 'Take My Life', 'Loved and Lost' and 'Stronger'.

KinetiX's debut single, ‘Remember Days’, has also garnered over 56,000 Spotify streams - and 130,000 Youtube views - since its 2019 release.

Produced by the talented Toby Scott, 'isaidhey' focuses on possessing a talent that needs to be noticed, and the tricky adventure of having a message that deserves to be heard.

"The creative idea behind ‘isaidhey’ was notoriety, and how everyone in this world of ours wants to stand out but not to stand out too much (because that would be daft, wouldn’t it?) and also the fear that can sometimes go along with standing out in a crowd," KinetiX tell Hot Press of the new single.

"The verses touch on the problems of standing out too much, and jealousy aimed at others that allow themselves to stand out. Basically when will all this negative judgment that every living person deals with on a daily basis, when will it end and when can we break free from this judgment, and empower people to be their own person.Whereas in the pre-chorus and chorus we empower people not to live life by a book and that we were all put here to stand out in our own ways and embrace the qualities about us that make us, us."

"Lifee can get tough sometimes, but even so that should never stop you being you," the band adds.

Arthur, Theodore and Ademar Stones have an unusual way of writing their music, making sure to share song-writing responsibilities between them. One will write the hook and a couple of catchy lines, another will then use this to put together an entire set of lyrics. Lastly, the remaining member will put it all together and compose something to fit.

KinetiX all live under the same roof, meaning they can work day and night until they've got something to record. Once the music is down, it's up to the producer to put it into something for the masses.

KinetiX amalgamate a variety of elements from differing genres into their music to create their own unique style of pop.

Before their foray into the pop genre, however, the brothers began learning traditional Irish music on the banjo, fiddle and button accordion. They enjoyed success in the traditional Irish music scene, collectively winning 23 All-Ireland solo medals at Fleadh Cheoil na hEireann competitions. In 2010, the group played on the Late Late Toy Show, playing the accordion, banjo and bouzouki.

Arthur went on to form Irish band Ruaile Buaile, which he toured with for 7 years, playing festivals across America, Canada, New Zealand, UAE, Europe and Ireland. Arthur also enjoyed seeing their single ‘Maniac’ go viral in 2017, gaining millions of Spotify and Youtube streams.

In 2017 the brothers began work on KinetiX , a project they are determined to see succeed. They put their heads together, writing, producing and recording demos until they came up with their own unique sound. In 2019, they were confident they had a catalogue of songs ready to release. They began work in the Diffusion Lab studios alongside renowned producers Chris Bubenzer and Marcin Ciszczon. The trio now work out of their own studio in Offaly, but KinetiX maintain that they owe a lot of their learning to the Diffusion Lab pair.

"We are a band of brothers, living together, with a studio in our house. This allows us to spend all day every day working in the studio. If we don't make it through our talent, we will make it through hard work and perseverance," KinetiX tell Hot Press.

"We know there is some talent here too so we have no doubt that we will make it, we will not stop working until we do. As Curtis Jackson put it, 'It's get rich or die trying'."

The outfit intend to release 10 to 12 singles this year, while performing livestream gigs. KinetiX are rearing to go from the moment the live music scene returns post-COVID, having prepared a full live set.

"If not, we'll be hitting the festival circuit in 2022," they declare.

Watch this space, this band are determined to go places.

Listen to 'isaidhey' below: