Supporting Irish Musicians and Artists

After selecting their four talented finalists earlier this month, Shannonside/Northern Sound have named Laura Jo their overall A New Local Hero winner.

Laura has already had a celebrated musical career, performing as part of collaborative projects and as a solo artist – releasing the single 'Places' last year.

The other fantastic finalists selected by Shannonside/Northern Sound included Castle Arcade, Highstool Prophets, and Post Party.

Each finalist got the chance to play live on Shannonside/Northern Sound, with all of the artists – thanks to the support of the Broadcasting Authority of Ireland, under its Sound & Vision scheme – being paid for their performance.

As one of the central features of Irish Music Month, A New Local Hero is a major call to arms for Irish musicians and bands – with all 25 participating radio stations having reached out for submissions as part of the talent search.

Watch Laura Jo perform on air below:

 

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25 acts, including Laura, have been selected as their radio station's A New Local Hero. Now, an industry judging panel will choose just five of those acts to go forward to play at a special showcase event in Dublin.

The A New Local Hero campaign will ultimately see over  €100,000 paid directly to Irish artists – and one worthy winning act selected, who will get to record a single at the prestigious Camden Recording Studios in Dublin, and release the single on the famed Irish independent record label Rubyworks.