- 24 Jun 20
“Children are born to reach for the stars."
The video is the debut project from an exciting new partnership between the band's label B-Unique Records. and Mirriad - a computer vision and artificial intelligence (AI) company.
Mirriad develop and harness in-content advertising for music artists using different streaming and social platforms, and is boosted with the help of UNICEF.
The creative video tells a perfectly formed story about thinking big, and the importance of play for children during a pandemic.
The mini astronaut becomes an aerospace engineer and pilot to reach his intergalactic goal.
He soon returns to earth with a bump and a tasty treat after spending time among the stars.
‘Say Something’ emanates the emotional integrity Kodaline have an innate gift for expressing, while also offering a touching escape from the current situation.
One Day At A Time is the Swords band’s fourth studio album, and has already accumulated 28.5 million streams.
The band changed their name from 21 Demands to Kodaline in 2012, and released their stunning debut album In a Perfect World the next year, followed by 2015's Coming Up for Air and Politics of Living (2018).
The foursome's career has included three #1 albums in Ireland, two Top 5 albums in the UK, and over one billion streams on Spotify.
“I pitched the idea to management expecting them to laugh about it and say 'yeah right, no thanks'," Stevie Russell said of the music video.
"When they jumped at the idea I realised I had made a huge mistake, as I now had to deliver. Thankfully, an incredible baby and the team across Ireland, the UK and India made it all possible.”
B-Unique asked Stevie Russell to produce a video with Mirriad, using digital AI and collaborating with Raja for some of its visual effects.
Determined to encourage a message of empowerment through the visuals, Mirriad connected with UNICEF for the appeal that features at the end.
“Children are born to reach for the stars. During the Covid-19 pandemic, they need your help more than ever. Visit UNICEF's website to donate.”
“It’s incredibly exciting to work with the Oscar and Emmy winning Mirriad on something so innovative and groundbreaking," Martin Toher, co-president at B-Unique Records, said.
"This is a whole new untapped world for bands and artists, and could provide a lucrative alternative income stream for artists at a time when traditional income from live music has been severely affected.”
"Created so quickly and under the extraordinary constraints of lockdown, this beautiful video shows how our technology can be transformative in the hands of true creatives," Stephan Beringer, CEO of Mirriad, adds.
"The experience of working with Stevie Russell, whose brilliant ideas created a perfect canvas for the stunning effects, was elevating for us. This touching video should have incredible resonance, not only with the millions of Kodaline fans around the world."
Kodaline recently sat down for a chat about album number four in the latest issue of Hot Press, out now.
Read our review of One Day At A Time here.
Watch the heartwarming video for 'Say Something' below: