IMRO to Partner with Swedish Tech Start-up Auddly

The new partnership will enable IMRO songwriter, composer and publisher members to collect their song and composition data, which includes agreement on share splits at the point of creation, using a new tool powered by the Stockholm based start-up, Auddly.

Auddly is a Swedish start-up co-founded by former ABBA front-man, Björn Ulvaeus and leading producer, Max Martin. An app and web-based tool helps with the collection of music metadata to ensure the correct allocation of royalties owed to songwriters, publishers and performers. The aim is to facilitate the registration of more accurate data from the outset which will assist IMRO with royalty distributions to its members around the world.

Discussing the new partnership, IMRO Chief Executive Victor Finn said: “In recent years there has been the rapid explosion in the amount of data generated worldwide from public performances of music, particularly in relation online usages.  Clarity with regard to song ownership is essential to ensure songwriters, composers and music publishers are correctly paid for the use of their works. Auddly is an important step forward for the music industry in the verification of song metadata and IMRO is delighted to be an early international partner with this pioneering company.”

Niclas Molinder, Founder and CEO, Auddly said: “We are delighted to launch the partnership and the IPI Verification with IMRO in order to help their members to manage their metadata more efficiently. Capturing this data accurately and completely from the start enablesPROs to allocate money to song-writers, so this is a significant step towards securing correct compensation. Early data identifiers are key in order to form a sustainable music industry and this is an important part of making Auddly the global reference point for all song metadata.”