As a result of the deal, visitors to their www.vitaminic.ie website will be able to access digital tracks from over 63,000 artists including Goldfrapp (above), Stephen Malkmus, Stereolab, Gorky’s Zygotic Mynci and St. Etienne.

It’s not just international acts that are featured, with the opening last year of a Dublin office resulting in invaluable cyber-exposure for the likes of Mundy, Nina Hynes, The Jimmy Cake, Sack, Estel, Decal and NPB.