Holographic Elvis concert to debut in London next November

Elvis Evolution, a concert experience which utilises AI and holographic projection, is set to premiere in London next November.

The technology will create a holographic Elvis, derived from thousands of photos and video footage of the music icon.

The development comes after a deal was struck between the owners of the Elvis Presley Estate, Authentic Brands Group, and Layered Reality, a U.K. entertainment company.

“Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley," said Andrew McGuinness, chief executive of Layered Reality (Guardian).

“It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

An afterparty in an Elvis-themed bar and restaurant will also be on offer as part of the show in central London.

Elvis Evolution follows in the footsteps of Abba Voyage, a similar show which featured avatars of the Swedish pop legends performing in East London – an endeavour which sold more than 1.3 million tickets.

Presley has been brought to the forefront of cultural consciousness in recent years, through the production of cinematic projects like Sofia Coppola’s Priscilla and Baz Luhrmann’s opulent biopic starring Austin Butler.

‘The King’ died suddenly in 1977 aged 42 from heart failure. His revolutionary musical and acting career turned him into one of the most recognisable figures of the 20^th century.