Galway-based videographer and content creator David McGowan, aka Deaf Dave, has launched a new media platform DEAFINITE – in an effort to showcase the remarkable music talent on offer across Ireland.

“I don’t want Irish talent to go unnoticed," Dave notes. "I want to bridge the gap between Ireland and the rest of the world so they can see what we are really about. This is important because it will highlight our talent pool and encourage collaboration”.

DEAFINTE's YouTube channel was launched on Friday with the  music video for Cork artist LG4 Trey's new single, 'Backseat', directed by Dave.

Dave originally developed an interest in filmmaking at the age of 12. By the time he was 16, he had won a short film competition awarded by Jim Sheridan, which granted him and his team a five-day all-expense-paid trip to New York.

He soon shifted his attention to music-related content – making raw and gritty music videos for his peers. As his work gained traction on social media, he booked his first official music video job. Shortly after completing the video, however, Dave was hospitalised for three months, and diagnosed with bipolar disorder: "All I thought about was making music videos," he reflects.

Upon his release from hospital, he returned to making music videos – building up a formidable reputation with each release.

Watch DEAFINITE's first video – LG4 Trey's 'Backseat – below: