Taking place from September 5 to 8, the Dublin Fashion Festival promises to up the ante on an already super-stylish city with a host of events including daytime catwalk shows, fashion parades and tailored events in bars, restaurants and special venues.

Back in town for the launch was this year's official face of the festival, Laura Whitmore.

"I always love coming home to Ireland but coming back to celebrate Dublin city and fashion, two things close to my heart, make this trip extra special." said Whitmore. "Dublin town is one of my favourite shopping destinations - it has such a great mix of shops, from independent boutiques to designer options, and great restaurants and buzzing bars to round off a perfect day of retail therapy!"

A highlight of last year's festival, the Creative Quarter Fashion Show is set to make a grand return alongside the brand new Young Designer Fashion Event and much, more more. Check out [link]www.dff.ie[/link] for a full programme of events.