Born This Way

'Born This Way' sounds exactly like 'Express Yourself'. This, you'll already have noticed. But what you might not have considered is that if Lady Gaga hadn't already put in two-odd years worth of shock tactics, funny hats and, let's face it, pretty avant-garde pop, we'd be dismissing her as a tepid Madonna tribute act right about now. Instead, she's shifted 448,000 downloads in her first week and nobody cares that she's gone all Desperately Seeking Stefani. We've said it before - clever, clever girl.