Tony Kaye who came up with the concept in conjunction with Justin Timberlake, Rick Rubin and the man who shot the ‘Hurt’ video, Mark Romanek, directed the black and white clip.
Premiered yesterday on in the States, it also features Iggy Pop, Johnny Depp, Keith Richards, Jay-Z, Kris Kristofferson, Dixie Chicks, Patti Smith, Chris Rock, Dennis Hopper and, well, just about everybody.