London-based Irish artist Biig Piig has unveiled the colourful new video for her latest single, 'This Is What They Meant'.

Directed by Elif Gonen, the visuals see Jessica Smyth (aka Biig Piig) change setting multiple times, from inside a car while it rains outside to a sci-fi-esque pink sky.

Biig Piig has previously said that ‘This Is What They Meant’ is about, “experiencing the city through someone else’s eyes, and wanting to stay in that moment regardless of the consequences.”

The hypnotic new track follows previous single, ‘Kerosene’, as the second song to be shared from the producer/singer-songwriter's upcoming project Bubblegum.

Biig Piig has also announced new US, EU, and UK shows for 2023, following her double date at the Sound House last weekend. She'll return to Dublin's Academy on March 28th.

The West London-based rapper, singer and producer signed to RCA Records a few years ago and has since released The Sky Is Bleeding EP in 2021. It followed Big Fan of the Sesh, Vol. 1, A World Without Snooze, Vol. 2 and No Place for Patience, Vol. 3 (her first with a label).

Stay tuned for an interview with the multi-faceted artist in our December issue.

Check out the new video from Biig Piig below.