News of this exciting collaboration first came in July when it was announced that the next exclusive designer collection for H & M would be created in collaboration with the London luxury designer Erdem Moralioglu. This collaboration is the first time in eight years that H&M has partnered with a British fashion designer. Previous brands to have partnered with H&M on wildly-successful, sell-out collections include Versace, Alexander Wang, Marni, Karl Lagerfeld and Lanvin.

Clearly, H&M has partnered with great talent in the past, and this newest collection only continues that history of quality. Designer Erdem Moralioglu is easily one of fashion's most romantic creators with an imaginative and captivating vision that has won the accolades of the A-list. His inspired dresses are red carpet favourites and have been worn by stars such as Emma Stone, Ruth Negga, Keira Knightley and Nicole Kidman.

Erdem’s collaboration with H&M, which evokes a feeling of old-English charm, arrives in the shops of almost 70 countries and online on Thursday, November 2nd. The Erdem x HM collection includes casual pieces, such as a logo-emblazoned grey hoodie, and, in the designer’s first ever menswear pieces, a floral-printed army-green nylon rucksack. The highest-priced pieces like checkered, double-breasted overcoat, floral patterned pajama shirt, boots with flower pattern, Victorian blouses and glamorous dresses are produced in very limited numbers and are likely to have stock of only 10 or 20 each per store.