Just in time for the start of the Paris Fashion Week (26 September - 3 October), the sister chain of H & M, & Other Stories, presents its current autumn/winter collection created from ateliers in Paris and Stockholm. To show off this new collection, & Other Stories is not draping their clothes onto models to have them glide expressionlessly over the runway. Instead, the new looks are being rocked by seven "must-follow" Instagram stars; internet champions for an individual, creative look. The seven power Influencers have each combined their favourite pieces quite differently in a variety of elegant or modern forms that show off their own styling stories on Instagram. The new & Other Stories designs collections are created this season for women who are interested in fashion and want to develop a total look that expresses their own story and their personal style.
"Today, a woman with a love for fashion creates her own style and we're trying to reach a woman with a heart for fashion which can be a woman of any age," explained Helena Carlberg, the brand's social media manager for Racked.
The Scandinavian brand, who has been very popular for bringing attention to detail and quality, offers everything a woman would like to wear, such as colourful down jackets, feminine dresses and skirts, cool animal prints and classic ankle boots.

Check out the pictures below for more inspiration. Which one is your favourite look?

"Oui, oui, almost there, just stuck in ze traffic..." ?. #alikelystory for #andotherstories • More on @andotherstories ?: @candicelake #spon

Ein Beitrag geteilt von Camille Charrière (@camillecharriere) am 26. Sep 2017 um 8:50 Uhr

It's Paris Fashion Week and we'll spend the week with some of our favourite women. Here with @candicelake #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 26. Sep 2017 um 3:22 Uhr

Kicking off #PFW with a campaign I shot for @andotherstories in Paris. And what an honour to be in the mix with these amazing women... up now ➡️➡️#andotherstories ✨❤️

Ein Beitrag geteilt von Candice Lake (@candicelake) am 26. Sep 2017 um 0:25 Uhr

Everything @andotherstories (link in bio) #andotherstories ~ Paris in my heart. #ParisAtelier

Ein Beitrag geteilt von Laura Bailey (@laurabaileylondon) am 26. Sep 2017 um 0:33 Uhr

Modern love for this colour palette. Regram @chessi #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 20. Sep 2017 um 2:05 Uhr

You know

Ein Beitrag geteilt von Marta Cygan (@lifeofboheme) am 10. Sep 2017 um 11:39 Uhr

Flowers for the weekend. #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 23. Sep 2017 um 2:03 Uhr

Listens to The Chain by Fleetwood Mac once. #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 21. Sep 2017 um 1:02 Uhr

& @matchesfashion for Paris Fashion Week #MFxParis #MFCityGuide #TheStyleDaily

Ein Beitrag geteilt von Labériane (@theblab) am 26. Sep 2017 um 0:38 Uhr

Homecoming ?? Ph. @levimandel

Ein Beitrag geteilt von Camille Charrière (@camillecharriere) am 25. Sep 2017 um 5:42 Uhr

A little Friday breeze. Regram @lifeofboheme in our t-shirt. #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 22. Sep 2017 um 1:03 Uhr

Monday uniform. #andotherstories

Ein Beitrag geteilt von & Other Stories (@andotherstories) am 18. Sep 2017 um 1:05 Uhr

Kicking off the first day of #PFW with these looks from @andotherstories and the babe @camillecharriere #andotherstories ❤️ Ph. @candicelake ?‘?

Ein Beitrag geteilt von Jan-Michael Quammie (@jan.quammie) am 26. Sep 2017 um 0:06 Uhr