Selena Gomez is the new image of Puma

She will be the new face of Puma, while also be designing a new set of products and creating a marketing campaign for the brand.

In an Instagram post, wearing a black sports bra from Puma with casual confidence, Gomez wrote: "I am now officially part of the Puma family!"

Officially a part of the fam @puma #pumapartner

Ein Beitrag geteilt von Selena Gomez (@selenagomez) am 18. Sep 2017 um 10:00 Uhr

Speaking in Vogue, she expressed her excitement over being a new member of the Puma family. "Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

Fearless talent and ? of Instagram joins the family. @selenagomez #DoYou

Ein Beitrag geteilt von PUMA (@puma) am 18. Sep 2017 um 10:03 Uhr

Adam Petrick, Global Director for Brands and Marketing at PUMA, added in a press release that Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model.

'In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us.`