Asos launches its own beauty line

The initial product pieces, which are presented in 46 different shades drop will be available for purchase on September 20th and a second drop of product will be available starting January 2018. Asos cosmetics line is a wonderland of make-up, which includes pigmented lipsticks, luminous highlighting and bronzing sticks, metallic budge-proof liners, skincare and hair products. The entire line-up is affordably priced, ranging from $8 for a pencil liner to $11.50 for a liquid lipstick.

You glow girl ✨ Shop beach Face + Body on ASOS.

Ein Beitrag geteilt von ASOS (@asos) am 24. Aug 2017 um 7:35 Uhr

ASOS Face + Body event ??‘???‘?(if you need me I'll be playing with makeup for the rest of the day...) #ASOSGoPlay #makeup #comingsoon

Ein Beitrag geteilt von Rachel Bremer (@asos_rachel) am 5. Sep 2017 um 0:57 Uhr

This is you season, Yseult. Embrace patterns and prints as bold as you are.

Ein Beitrag geteilt von ASOS (@asos) am 2. Sep 2017 um 7:24 Uhr

To celebrate this special release the British online Shop has also released a brand-new beauty campaign with the motto “I am me” and with ads that will feature the faces of such stars as Richie Shazam, Jazelle, and Chen Liu

There are no rules or limits, just endless ways to be you. Go play. Discover a wonderland of make-up, hair and skincare with Face + Body at ASOS.

Ein Beitrag geteilt von ASOS (@asos) am 6. Sep 2017 um 1:54 Uhr

According to Asos, the decision stemmed from the desire to make beauty more inclusive — angling the launch as colorful products all genders could feel free to use.
"There are no rules or limits, just endless ways to be you."