- 14 Apr 21
23-year-old BIMM Dublin graduate Ruairí Richman recently released his dreamy debut single 'Autopilot Paradise' under his Lemonade Shoelace moniker - later tapping Zacc McGloughlin to direct the accompanying video.
Hot Press are delighted to premiere the brand new video for Lemonade Shoelace's first outing, 'Autopilot Paradise'.
Irish filmmaker/musician Zacc McGloughlin is part of MacMac Media team and attends Ulster University in Belfast. He has been working in the industry since the age of 14, creating colourful short stories and music videos. Ruairí Richman knew instantly that Zacc was the perfect director for 'Autopilot Paradise'.
Northern Ireland's Richman wrote and produced the dreamy, synth-infused song in April of last year in his makeshift studio in Newcastle.
The County Down native first entered Dublin's BIMM Institute as a guitarist, but soon realised that the field was highly competitive and oversaturated. He chose to immerse himself in electronics instead, discovering his knack for songwriting almost instantly.
Namechecking soulful outfits Flaming Lips and John Lennon as well as more psych-pop artists like electronic French duo Air and Tame Impala founder Kevin Parker; Lemonade Shoelace aims to load up the senses with colour, rich melodies and textures of sound that embrace the last 50 years of popular music.
The concept of the 'Autopilot Paradise' video involves Lemonade Shoelace travelling to different versions of his ‘paradise’ through numerous modes of transport. The sun-filled visuals encourages the audience to relax in their happy place, essentially, with Zacc McGloughlin's talent for transitions on show throughout.
"I met the director/camera man Zacc through Pete Close, who’s driving his cool yellow convertible in the video," Ruarí tells Hot Press.
"From the start, I knew I wanted a video full of colour, but filmed and edited in a retro aesthetic. I had a lot of wacky ideas that I threw at Zacc, but since we had no budget at all we had to think outside the box and be creative with what we could get our hands on. The song itself is produced in a modern yet vintage vibe so we wanted to translate that to the video too."
Richman used his connections to source the nostalgic props and campervan used for the visuals.
"I’m very lucky in the sense that my family owns a really funky caravan and my brother let me borrow his '80s Chopper Bike which I knew would be perfect for the video. I had actually thought about using these props a year ago when I wrote and recorded the song, and it’s pretty sweet how it all worked out."
"The majority of the video was filmed in my hometown of Newcastle, Co. Down, which is full of exciting spots to film in," Ruarí continues.
"We shot it over four days, and filmed in Zacc’s hometown of Banbridge aswell. There was a lot of improvisation on the filming days in terms of shots, and we managed to make our ideas work. Zacc edited it over a week and we are delighted with the finished product."
Check out the video for 'Autopilot Paradise' below: