- 09 May 22
Ye's new music video joins in on the deepfake trend, incorporating his upcoming Balenciaga-arranged Yeezy Gap Collection.
Celebrating U.S. Mother's Day, Kanye West dropped the music video for ‘Life of the Party,’ the Andre 3000 featured track off of Donda (Deluxe). Arbitrarily following in the footsteps of Kendrick Lamar’s unexpected ‘The Heart pt. 5’ release and accompanying video, West’s visuals also feature deep fakes, marking the second music video release in one day to feature Ye’s face where it doesn’t quite belong.
It’s still technically him, at least. The video is made up of a series of childhood photos edited with Kanye’s grown face and features apparel from the rapper’s Balenciaga-arranged Yeezy Gap Collection.
After the drama following ‘Life of the Party’s’ debut at the 2021 Donda listening party, it’s no surprise that Andre 3000’s verse is not part of the video. When the track was initially shared, Andre 3000 made it clear that he was unaware of Ye’s diss towards Drake and Kid Cudi, particularly the line, “I put Virgil and Drake on the same text, and it wasn’t about the matching Arc’teryx or Kid Cudi dress.” Though the track was more likely dropped from Donda’s original release because of West’s aversion to profanity at the time.
The new video brings together Donda’s nostalgic elements, paying tribute to his childhood while also nodding to West’s passion for his clothing line. The album, which premiered last year in August and was promoted with a handful of live performances, still has more to give, as West prepares to drop the vinyl edition for Donda (Deluxe) this summer. The Yeezy Gap Collection in collaboration with Balenciaga will launch on May 25 via Yeezy Gap’s site, Farfetch, Mytheresa, and Luisaviaroma.
Check out West’s music video for ‘Life of the Party’ below:
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