Irish rapper SELLO signs major record deal

Stepping into the scene only a year ago, Sello has signed with the UK's Atlantic Records and Ireland's Warner Music.

He broke the news to his devoted fans via Instagram.

 

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A post shared by SELLÓ (@sello_ire)

In his caption, he thanked Warner Music Ireland, Atlantic Records, RTÉ 2fm, and Trust It Entertainment.

Warner Music UK's Atlantic Records entered into a joint-venture with Ireland-based rap, hip-hop and drill label Trust It Entertainment.

Both Sello and A92 Collective's Offica collaborated on one of the first releases from Atlantic Records and Trust It Entertainment's partnership.

The track, 'Oggy' has been incredibly successful so far with almost 300,000 streams on Spotify.

Offica also remains as hot property and will make an appearance at Longitude this summer.

Hailing from Clondalkin, Sello's thick Dublin accent and infectiously catchy choruses landed him enough popularity to silence any doubters.

Not only this, the rapper incorporates samples of old-Irish tunes and even words as Gaeilge!

Named RTÉ 2FM's Rising Artist after a breakthrough year, both he and many other emerging Irish acts alike, are gearing up for a highly successful 2022 with rapper KhakiKid also signing a major record deal.

The 22-year-old Crumlin native signed to American giants Red Light Management, who are known for having previously taken Lionel Richie, Dave Matthews Band, Enrique Iglesias, and Lee Ann Womack under their belt.

Check out 'Oggy' below.