Groove Armada to unveil new music sharing mechanic

As revealed last year in Hot Press, Groove Armada are releasing their new mini-album in tandem with Bacardi B-Live.
It involves a new music sharing mechanic, details of which will be announced on January 20 at the MIDEM industryfest in Cannes.
“The relationship with Bacardi has taken us all over the world and seen us perform in some jaw-dropping locations,” Tom Findlay enthuses. “However, what sets our unique relationship apart is the music we’re producing, so we’re especially excited to be in the final stages of the mini-album and ready to see the impact a band and brand collaboration will have on both our fans and the music industry.”
We’ll have more on that and their plans for this year’s Lovebox gigs next week on hotpress.com.