The Joy Of Creation
Irish production house Creative Sounds is responsible for some of the entertainment industry’s most successful design and marketing projects. Founder Lee Walsh discusses the state of the art…
Dave Hanratty, 28 Mar 2012
“Look at Bressie. We shot the video for ‘Breaking My Fall’ live at his gig in The Academy. He’s doing really well at the moment. I think The Voice Of Ireland is probably the best thing that’s happened to him because he has crossed a threshold in terms of public awareness – and also in terms of his own confidence.”
Ireland has long been recognised as a source of major international music talent.
The success of Creative Sounds confirms that our backroom boys have something special to offer too.
“There could be 10,000 people at a concert wearing the same T-shirt which we’ve created,” Lee says. “While you’re doing it, you don’t really have much time to think, you just get stuck in and do whatever feels right. But when it’s all approved and you’ve gone to print or they’ve gone to air and it’s broadcasting to however many people across the US, and an entire tour is selling hundreds of thousands of tickets, you do get a chance to stand back and think: we created that. It’s a good feeling.”
You can’t argue with that...
For more information on Creative Sounds, visit creativesounds.ie.
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