Laura Whitmore and fashion designer and tailor Gresham Blake have joined forces to design an incredible tie for an Aids charity, the MTV Staying Alive Foundation.
Laura tells Hot Press, "I've created a pattern with my friend and designer Gresham Blake based on my favourite things - Music, flowers and the colour yellow.
"This print makes me smile everytime I see it! And hopefully can brighten up many other people's day.
"Profits go towards MTV Staying Alive, a charity I've been involved with for almost 10 years, and aims to build an empowered and educated generation of young people, equipped with the tools and knowledge to protect themselves and their peers from the HIV epidemic."
She also tells Hot Press: "It's shocking that today, AIDS is still the leading cause of death among young people (aged 10-24) in Africa, and second leading cause globally. So we're launching this tie print on World AIDS day to help raise awareness and necessary funds to eradicate the HIV epidemic for good."
Gresham’s passion for the partnership is fuelled by the fact he has “lost a dear friend to this non-discriminatory virus.”
For every tie purchased, Gresham Blake will donate £20 from each tie sale to MTV Staying Alive – available from www.GreshamBlake.com.
The funds raised from the ties will go towards supporting grassroots, youth-led initiatives around the world that provide education about HIV and sexual and reproductive health in local communities.
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