- 27 Jul 21
After a lengthy delay, The Academic are also set to return to the stage later this summer.
Westmeath outfit The Academic have shared the brand new video for their latest single, ‘Not Your Summer’.
Lifted from the band’s Community Spirit EP, the video was directed by Hope Kemp and Ronan Corrigan from Tearjerker Films, who have worked with The Academic on previous singles 'Kids (Don’t End Up Like Me)', 'Acting My Age', and 'Anything Could Happen'.
With sold-out headliners at The Iveagh Gardens, a support slot for The Rolling Stones at Croke Park, and a Choice Prize nomination for their debut album, 2018’s Tales From The Backseat, under their belt, the four-piece return to their roots and push their creative boundaries for their newest EP.
The five-track project, out today on Capitol Records, follows their 2020 EP Acting My Age, produced by Kaiser Chiefs’ Nick Hodgson. This time around, having swatted up on his skills over lockdown, The Academic’s frontman Craig Fitzgerald is taking over the producer’s chair.
The 'Not Your Summer' clip was shot at the derelict Waterworld in Portrush, Northern Ireland. Just last week, The Academic joined forces with BBDO New York and Open The Portal animation studio for a pioneering live animation event using the medium of Google Slides. The video was aired in real-time to 300 lucky Academic fans across three separate art performances.
The video featured the input and knowledge of a team of animators and the band themselves, collaborating behind the scenes to create new slides every second.
Loosely on the song’s lyrics, the animation spoke of the isolation experienced throughout 2020, and the internal conflicts none of us could have predicted. Fans who weren’t able to join the livestream were redirected to YouTube to view the video and band’s interaction live.
The Academic are slated to follow a spot on the main stage at this year’s Reading & Leeds festival with a full tour in Spring 2022.
Read Hot Press' interview with Craig Fitzgerald earlier this month here.
Check out the vintage-inspired video below:
The Academic tour dates:
APR 09TH … ULSTER HALL - BELFAST
APR 10TH … MILLENNIUM FORUM - DERRY
APR 12TH … ARTS CLUB - LIVERPOOL
APR 13TH … O2 ACADEMY - OXFORD
APR 14TH … CLWB IFOR BACH - CARDIFF
APR 15TH … O2 INSTITUTE2 - BIRMINGHAM
APR 17TH … RESCUE ROOMS - NOTTINGHAM
APR 19TH … RIVERSIDE - NEWCASTLE
APR 20TH … SWG3 - GLASGOW
APR 21ST … THE CAVES - EDINBURGH
APR 22ND … TUNNELS - ABERDEEN
APR 24TH … STYLUS - LEEDS
APR 25TH … O2 RITZ - MANCHESTER
APR 27TH … O2 FORUM KENTISH TOWN -LONDON
JUL 21ST … FESTIVAL BIG TOP - GALWAY