- 25 Jun 21
The Northern Irish singer returns with a new heartfelt track.
JC Stewart is back with a brand new single and music video for 'Loud'.
The follow-up to 'Break My Heart' – his earlier 2021 single co-written with Niall Horan – features JC pleading with the song's subject to "stay with me."
Its video, directed by the Irish company, Collective Films, stars the artist and his girlfriend, the model Annabelle Hoy, underwater together.
"The concept of the video stemmed around the fact that sometimes when I’m feeling overwhelmed, it can feel like being underwater", says JC.
"I thought the water symbolised what I felt for the few months before I wrote the song and wanted to make that the main focal point. Having my girlfriend in it, who the song is about, was also incredibly special and something I’ll be able to cherish forever."
Watch the music video for 'Loud' directed by Collective Films below:
The track was written by JC when he spent time alone on the coast of Kent in England. It was where he drew the "inspiration he needed for the song’s affecting emotional intensity."
One of Northern Ireland's hottest prospects in music right now, he's bringing his brand of pop to The Ulster Hall in Belfast on September 2 of this year. Tickets are available from ticketmaster.ie.
You can stream 'Loud' below: