Irish Eurovision representative Bambie Thug has today unveiled their official music video for 'Doomsday Blue'.

Bambie Thug said of the new 'Doomsday Blue' music video: “Filming the music video for Doomsday Blue was mad! I’m so proud to have worked with an amazing team filled with so many queer and non-binary people. Camp are a dream to work with, and while the turnaround was ridiculously fast, there was a lot of heart and passion poured into it and I’m super grateful".

The non binary artist said that "Originally the story for the video was very dark, but since winning the Late Late Show Eurosong, there have been so many people reaching out about how their children love the song, so I wanted to make sure the video was something enjoyable and accessible for people of all ages.

"My sister and I eventually came up with this idea of making it a little more cutesy, spooky and comedic. There’s a lot of odes to pop culture moments in there from Mean Girls and Barbie to The Creation of Adam (Michelangelo)…obviously all made a bit goth. I’m excited to share it with everyone and have it out in the world… now I can focus on bringing it to life on stage in Malmö.”

The video depicts Bambie Thug making a "Note to Self" to place a hex on their ex-boyfriend and conjure up a "better new boyfriend" who they dream they can enjoy a game of badminton and have a tea party with... but the reality turns nightmarish when Bambie finds themselves being chased through a forest by a 7 foot tall hairy monster.

The Macroom born artist was selected to represent Ireland at the 68th Eurovision song content on the Late Late Show Eurosong special.

They will perform in Sweden on May 7 2024.

However there has been considerable controversy surrounding this year's competition in light of Israel's participation.

RTÉ has received almost 1,500 emails calling on the broadcaster to boycott this year's competition in protest of Israel's actions in Gaza.

Bambie Thug, has said that they believe Israel should not be allowed to compete this year due to the state’s actions in Gaza, stating: "Russia was excluded. it should be the same rules for everyone".

In response to the controversy of Israel involvement in the 2024 Eurovision Song Contest, the EBU said that the Eurovision is “a non-political event that unites audiences worldwide through music”.

Watch Bambie Thug's official music video for 'Doomsday Blue' below: