Two Door Cinema Club share new music video for 'Once'

Two Door Cinema Club share a very symbolic music video about narcissism in the Instagram age for their song 'Once'. The track is the album opener from their latest effort False Alarm, released last month.

The visuals for 'Once' see the Bangor trio cast as deadpan ventriloquists, competing for the limelight with ostentatious dummy versions of themselves, all in a satirical and hedonistic 70s showbiz setting.

In her review of False Alarm, Hot Press's Ellie Maclean describes 'Once' as "a colourful, upbeat effort that addresses our obsession with social media".

That's exactly what the band and their team wanted to display in the video, as directors Mathy & Fran explain: "Knowing that the song was about narcissism in the Instagram age, we hit upon the idea of Ventriloquist dummies, which felt strangely relevant to the way we all act on social media - creating personas who speak for us, and live the lives we wish we had."

They continue: "It was really enjoyable to imagine a world where Alex, Sam and Kevin are completely sidelined in favour of their celebrity dummies, and we had no idea they'd be such good puppeteers... until of course, they get to enact their revenge!"

Two Door Cinema Club have their UK and Ireland tour ahead of them. See the complete list of tour dates below:

• 03/10 - Cardiff, Motorpoint Arena
• 04/10 - Glasgow, O2 Academy (Sold Out)
• 05/10 - Glasgow, O2 Academy
• 07/10 - Manchester, O2 Victoria Warehouse
• 08/10 - Manchester, O2 Victoria Warehouse (Sold Out)
• 10/10 - Hull, Bonus Arena
• 11/10 - London, The O2
• 13/10 - Plymouth, Pavilions
• 14/10 - Dublin, Olympia Theatre
• 15/10 - Dublin, Olympia Theatre
• 16/10 - Belfast, The Telegraph Building