- 08 Mar 19
Have a first look at the music video for SOAK'S new single
Bridie Monds-Watson, better known as SOAK, has today released ‘Déjà Vu’, the lead single from her second album, Grim Town, which is set to be released on April 26 on Rough Trade Records.
Director Brother Willis calls the ‘Déjà Vu’ video: "a looping, nonsensical, Lynchian dream,” and explains further that his goal “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness.
“I have a bit of an obsession with vintage TV talk show musical performances and tend to have lots of ‘work’ dreams. Familiarly confusing dream structure and absurdity that vaguely resembles a film set. So that’s the starting point here: a dream talk show performance - ambiguous and confusing."
‘Déjà Vu’ is a further window into SOAK’s much anticipated second album Grim Town, which follows the success of multi-prize-winning 2015 debut album Before We Forgot How To Dream.
Still just 22, SOAK says it's central premise is: “a dystopia that I’ve created in my brain: me on the inside, processed into a pretend location. The way I could wrap my head around a lot of what I was going through was to make it feel like something quite physical and real.
“Once I had the idea of the album being an actual location, exploring the dynamics of this town and what it would look or sound like felt like the right way to give my mental state a personality.”
Watch the brand new video for ‘Déjà Vu’ below: