- 04 Jun 20
The brand are aiming to show support for #BlackLivesMatter.
PrettyLittleThing have announced their second collaboration with rapper and singer-songwriter Saweetie, who has curated a personal ‘At Home With’ 30 piece edit.
In light of recent events, the brand have pledged to donate all proceeds from the 'Saweetie' collection to the Black Lives Matter Global Network charity.
The artist's singles 'My Type' and 'ICY GIRL' have been garnered over 98 million views on YouTube, with the rapper also showcasing her first collection with PrettyLittleThing at New York Fashion Week last year.
This is the first of the fashion brand's shot straight-from-home campaigns, with the fashion industry having to transform its business model following the COVID-19 pandemic.
The collection is in preparation for her eagerly-awaited upcoming single, 'Tap In'.
“I’m super excited about my latest collaboration with PrettyLittleThing," Saweetie said.
"PLT is rich in taste and quality which is why our brands blend so well! During the current climate it was important for me to team up with PrettyLittleThing to curate my ‘Stay Home’ edit and show my fans you can still look boujée being in the comfort of your own home.
"I’m giving my fans a taste of the lavish lifestyle in different moods from a fly tomboy to a boujie girly girl chilling by her pool. Whatever mood you’re in, 'Tap In' to my new collection with PrettyLittleThing, I know das right!”
Available in sizes 6 – 26, the 'Saweetie' edit is now live on PrettyLittleThing's website.