As part of the campaign, the band’s Brian Dwyer told Hot Press, "a music video for the single will be up on line at the end of the week with all the members having grown lovely moustaches!"

When the band recently scooped the covered Pick of The Fortnight in Hot Press, Jackie Hayden wrote of them "Press Empire are a quintet who flit between influences. On ‘Golden Lies’ they combine the soaring harmonies we associate with the Beach Boys with the common sense of ELO to come with a catchy, radio-friendly track. ‘I Can Still Remember’ has a more sombre feel, rattling drums and tight harmonies, topped up with a lush production by Liam Mulvaney. ‘Who You Are’ is a more balladic offering, with plaintive vocals, a Beatlish arrangement and a lazy feel to perfectly soundtrack a balmy summer’s day. This is classy stuff in the quality pop tradition.”

The Press Empire single ‘City And The Street Lights’ will be available from iTunes, eMusic, Napster, Tesco-digital, SMS download, and other outlets.