Brian May creates 'Save Me' luxury cologne in aid of wildlife causes

Music
12 Jan 21

Jo Hale/Redferns

May established the Save Me Trust in 2010 alongside activist Anne Brummer, in an effort to protect the lives of foxes, badgers, and other wildlife that are at risk in the UK and Europe.

Queen co-founder Brian May is collaborating with Italian luxury perfume brand Xerjoff to create a new fragrance - all to raise funds for wildlife wellness causes.

Proceeds from 'Save Me' - named after Queen's 1980 hit - will defend the lives of wild animals across Europe and the UK.

According to Xerjoff’s official website, the fragrance "features notes of pink pepper, jasmine, ylang-ylang, sandalwood, and musk".

Queen fans can choose between a standard bottle or a limited edition, signed by May and Xerjoff founder Sergio Momo.

“I’m excited about this unique collaboration," May said in a press release. "My great friend Sergio Momo has, with great generosity, designed a new perfume to benefit wildlife, through the famous company he created – Xerjoff – working with the Save Me Trust. Compassion has never smelled so sweet!”

The plight of the badger has been a cause close to May’s heart for many years.

“Actively participating in the defence of animals rights with Xerjoff Spray to Help is an honour as well as a duty,” Momo said.

He added that working with May “is a privilege, a wonderful experience marked by the sensitivity and love towards animals that we all should have and actively get engaged in.”

The legendary Queen guitarist spent much of 2020 promoting the band’s first full-length album in 25 years, and their first release with their latter-day frontman Adam Lambert, Live Around The World.

The LP debuted at the top of the UK album charts, and features 20 concert highlights personally selected by Taylor, May, and Lambert from over 200 shows.

The outfit performed at Lisbon’s Rock in Rio, the UK’s Isle of Wight Festival, Japan’s Summer Sonic, and the Fire Fight Australia benefit show - where the band recreated Queen’s iconic 1985 Live Aid set.

72-year-old May informed fans last year that he had suffered a heart attack following a gardening accident. He has since recovered to full health, thanking healthcare staff for their help.