Yvette Noel-Schure, Beyoncé's publicist, took to Instagram and has requested that her fans stop sending hate to Nicole Curran.

A video of of Jay-Z, Beyoncé, Nicole Curran and her husband, Joe Jacob sitting court side at Game Three of the NBA Finals went viral after Nicole Curran leaned over to talk to Jay-Z. While Curran was chatting to Jay-Z, Beyonce's facial expression changed, sparking outrage. Members of the "BeyHiVe" began attacking Curran.

Jay-Z and Beyoncé are courtside for Game 3 😎 pic.twitter.com/6mmJuN8Odn

— ESPN (@espn) June 6, 2019

Schure has spoken out, reminiscing on the Beyoncé and Jay-Z tour last year (On The Run II) and that it was a "place of love". Continuing on, she told the BeyHiVe that "I know your love runs deep but that love has to be given to every human. It will bring no joy to the person you love so much if you spew hate in her name. We love you."

View this post on Instagram

I am looking back today at the start of The OTRII tour, one year ago. It was a place of joy, unimaginable entertainment from two of the best performers in the world, and a place of love. Every single day on that tour I saw love. Which is why I also want to speak here to the beautiful BeyHiVE. I know your love runs deep but that love has to be given to every human. It will bring no joy to the person you love so much if you spew hate in her name. We love you. 🐝 🐝 🐝

A post shared by Yvette Noel-Schure (@yvettenoelschure) on Jun 6, 2019 at 8:09pm PDT

Curran received a mass amount of hate and death threats and disabled her Instagram account as a consequence. She called ESPN reporter Ramona Shelburne. Shelburne tweeted that she was "in tears" and that she had "never experienced cyber bullying like this".

Shelburne explained what happened at the basketball game where Curran had merely asked the couple what they wanted to drink. Except it was loud in the Oracle and "she couldn’t hear, so she leaned over. That’s where the photos of Beyoncé looking askance at her come from".

Curran says she then went to go get them those drinks. “There was no hostility. I was trying to be a good hostess,” she said. “I’ve never experienced cyber bullying like this. I can’t believe our players go through this. That kids go through this.“

— Ramona Shelburne (@ramonashelburne) June 6, 2019

Beyoncé, Jay-Z and Nicole Curran have yet to come forward themselves and make a statement.