Aphex Twin a.k.a Richard D. James is well known for his eccentricities, so it comes as no surprise that the flyers he sent out to announce his EP would be just as strange.

The flyers act as a type of 50s style advertisement trying to promote a product.

The following is included as part of the product information: “The Aphex Twin Cheetah EP uses digital sound generation techniques combined with wave sequencing technology to bring you sounds with movement and depth rarely found on records today.”

In layman’s terms, the album will include seven new tracks and will be released on vinyl, CD, cassette, and as a digital download through Warp Records.

In 2014, James came out of a thirteen-year retirement with the release of the album Syro. He has released some music in the time since, but this will be the first major release he’s produced in two years. It comes out in one month on July 8.