Helen Hayes’ sophisticated modern designs are known for their exquisite tailoring, unique textures and intricate signature ribbon finish. Her love of design and textured textiles started early.

“I think without realising it, fashion and the craft of it were always there,” she says. “I was lucky enough to go to a national school where knitting and sewing featured prominently. We all had to knit ourselves jumpers in 5th class and while some hated it, I just loved it.”

Hayes’ love of design initially led her to study graphic design in the Limerick School of Art & Design: “It was only when my daughter started national school I went back and began studying fashion design at the Grafton Academy.”