End of an era, Apple to scrap iTunes

Apple have announced their decision to scrap the iTunes platform and dissolve it into three different apps for music, podcasts and video.

Launched back in 2001, Apple iTunes revolutionised the music industry where fans were able to access and manage their entire music collection on just one device.

However, as streaming services became more popular, the popularity of iTunes began to decline as less people were buying music up front.

During the Apple's Worldwide Developer's Conference yesterday, the tech giant's Senior Vice-President of Software Engineering, Craig Federighi broke the news.

"The future of iTunes is not one app, it's three," he says. "Apple Music, Apple Podcasts and Apple TV."

"There is no reason for iTunes to exist, period." says Carolina Milanesi, Creative Strategies analyst. "If I want music, I have an the app. If I want TV, I have the app. That is how people are thinking today."

All music content will be allocated to Apple music and podcasts to Podcasts. Tv and movies will be availabe on Apply TV+ movies. Their TV streaming service to rival other streaming services like Netflix is set to launch in September.

For iPod users, don't fear as you will still be able to access your library sync your music through a cable.

The iTunes app will remain on Apple devices for a short while before being phased out as the three other apps take over.