Absolut has launched a brand new naturally fruity flavour to add to its flavour range: Absolut Grapefruit. Made with grapefruit and no added sugar, Absolut Grapefruit is ideal for enjoying with friends and is sure to bring a burst of jungle-infused summer with every sip. Just add a squeeze of pink grapefruit and soda to give you a taste of summer, whatever the season!

Absolut uses the highest quality natural ingredients to make its products. Its unique One Source production philosophy ensures superior quality vodka for Absolut flavours. Absolut take responsibility for the entire production from seed to bottle, to create a better world and a better vodka.

Absolut has a proud heritage of creativity. After first launching the game-changing Absolut Peppar in 1986, revolutionising the way bartenders made the Bloody Mary. Absolut then released Absolut Citron which inspired the creation of the hugely popular Cosmopolitan cocktail and continued the legacy of flavours.

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