Nicola Coughlan becomes latest celebrity model for Kim Kardashian’s Skims

Derry Girls star Nicola Coughlan has become the most recent celebrity to model for Kim Kardashian’s underwear brand Skims.

The campaign comes days after the second half of romance drama Bridgertons third series dropped on Netflix, starring Coughlan as protagonist Penelope Featherington.

England football player Jude Bellingham, pop singer Sabrina Carpenter, R&B singer Usher, and singer songwriter Lana Del Rey are among the list of celebrities who have previously modelled for the underwear brand.

Coughlan can be seen wearing the brand’s soft lounge long slip dress in lemonade as well as the heather grey soft lounge long sleeve dress in her modelling debut for the US clothing company.

A video posted on Skims’ Instagram shows the 37-year-old amid a pink, ethereal-looking background, as she says: “Everybody’s wearing Skims.”

 

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Kim Kardashian cofounded Skims with chief executive Jens Grede, who has also helped with the e-retail offshoot Mr Porter, the denim company Frame, and Tom Brady’s apparel brand Brady.

Skims have recently focused on partnering with US professional athletes and sports associations, launching an ad campaign in May earlier this year announcing the underwear brand to be the official underwear partner of the WNBA.

The campaign featured rookie Cameron Brink, the newly retired three-time W.N.B.A. champion Candace Parker, and the All-Stars and Olympians Kelsey Plum, Skylar Diggins-Smith, and DiJonai Carrington.

The basketball partnership followed the brand’s signing on as the official underwear partner of Team USA for the Tokyo Olympics.

Coughlan has recently garnered fashion credibility for herself, wearing many high fashion designers throughout the Bridgerton press tour, most recently donning a light pink, sequined custom Rodarte gown for the London premiere of Bridgerton season three part two.

The Irish actor has also brought attention to her recent outfits through her Artists4Ceasefire badge that she has worn at many Bridgerton red carpets.

Coughlan has vocalised her support for the collective, who are calling for an immediate and permanent ceasefire and for aid to be sent into Gaza.