Priceless (Hors Du Prix)

If you thought Pretty Woman was a Top Gun, gold standard recruitment video for the sex industry, then wait until you clap (ahem) eyes on this glitzy French promotion.
Audrey Tautou, looking considerably less voluptuous since she embarked on her various misadventures in Hollywood-Land (Da Vinci Code, anyone?), is working the more fabulous hotspots of the South of France when she encounters Jean (Gad Elmaleh), a barman whom she mistakes as an eligible billionaire sophisticate.
Impressed, she drops the ageing mark she was working toward a marriage proposal only to realise, too late, that she has dumped her meal ticket for the man who fetches the drinks. Jean, sadly, has fallen hook, line and sinker, and blows every last euro on Chanel dresses and lobster in order to win her over.
Just as he’s hitting rock bottom, in a second preposterous case of mistaken assumption, an older Sugar Mommy adopts him. If you can’t woo them, he decides, join them.
The spectacle of he and Audrey’s happy high-class hookers giggling over their loot, could, you think, only belong in a vicious minded black satire. But, no. Priceless is big summer Sex, Sea And Sand film aimed squarely at those who failed to secure advance bookings for Sex And The City. A parade of house-priced watches and swish label clothing, it’s like that film but with whores. I’ll get my coat.