- 02 Oct 22
Directed by Nathan Sheridan, the black-and-white clip from Jeorge II uses movement to illustrate the addictive push and pull of a struggle.
Hip-hop maestro Jeorge II is back with a bang, following a 12 month hiatus since releasing his last body of work. Hot Press are delighted to premiere a new artistic visual piece from the Irish talent, titled 'So Help Me God' and directed by Nathan Sheridan.
George Adegbuyi (Jeorge II) is currently trying to establish himself as one of the most captivating and lyrically gifted rappers on the scene, delivering cut-throat flows and blistering verses. The young sensation delivered spitfire verses with near surgical precision on his 2019 EP The Descent, making him one of the most exciting and unique acts to emerge from the thriving Irish hip-hop community. Alongside his riot-inducing live performances, you might remember his head-turning verse on 2020 Malaki single 'Cavalier'.
His no-holds-barred lyrics are fully on show on 'So Help Me God', with Jeorge II still managing to always wear his heart on his sleeve while bringing a unique energy and character to his music rarely seen before. This powerful black-and-white piece tells a story about a tortured soul’s struggle to balance life’s bitterness with its sweetness.
It also doubles as an allegory for fighting one’s vices. Sure, it can be a tough battle to overcome ones addiction - whatever it may be - but at the same time, when caught in that dance, the feeling is bittersweet. This is on show through the contemporary, emotion-driven choreography within the video.
Dancer Tobi Balogin features in the captivating clip, while Jeorge II raps from a chair holding a baseball bat - battling his own struggle in the form of two assailants while spitting out bars like: "Put the work in on Sunday morning so help me God/they sold their soul for some clout, but tell me what's the cost?"
Jeorge's wordplay atop the bass-heavy beat packs a mean punch, while Sheridan's directorial foray effortlessly portrays the meaning behind the track. This track also marks the a first time collaboration with up-and-coming producer DXEM, who provides a haunting gospel/soul-inspired beat that compliments the gritty lyrics.
"The song was originally meant to be part of a guest rapper series that I was meant to do," Jeorge II tells Hot Press. "After a while writing, I didn't think it would match the vibe needed for the series so I held onto it. I finished the song but didn't have any plans as of what to do but I knew I wanted something. I was on my break at work and just started daydreaming ways I could convey the message I wanted with contrast.
"A dance and a fight is the perfect example of that contrast," Jeorge II adds. "This is probably my favourite thing I've made not due to the quality of the song/video but the sense of accomplishment I feel when I think about how I was creating the idea while having a cigarette at work and now it's a physically tangible thing that exists in the real world.
"With the help of Nathan Sheridan and Tobi Balogin, this video came out exactly how I wanted and for that I'm ever so thankful to those guys. It just goes to show from inception to launch, nothing's stopping you from being creative. You get as much out as you put in."
The effort is a statement piece which sets a precedent of what is to come from the Dublin rapper in the next few months as he gears up to release more singles from his upcoming project.
"Left my heart on the stage/I didn't need applause," he raps. Well, we're applauding him regardless. It's a massive track from a massive talent.
Check out the video for 'So Help Me God' below.