PREMIERE: Alt-pop act Moncrieff explores love's simple moments in video for 'Warm'

Described as Moncrieff’s "first-ever love song", new single 'Warm' is both deeply personal and infectiously catchy. The cinematic visuals for the new offering effortlessly reflects these elements with style.

The rising Irish artist, who just signed with Warner Music Germany and Energie Musik, moved to London to pursue his music career at just 19. Two years ago, he unveiled his EP 'The Early Hurts' and gained the attention of none other than Elton John, who gave him a shout out on his radio show. The songwriting legend was especially taken with Moncrieff's track 'Symptoms', which was picked by BBC Radio 1 following substantial airplay.

Prior to the Elton John highlight, a friend got Moncrieff to sing backing vocals for Adele, who was shooting a BBC performance. Right before Avicii’s death, Moncrieff had already booked a flight to L.A., where he was supposed to work with the Swedish superstar producer. Sadly, despite impressing the DJ, things took a turn. Since then, the artist has been working on his songwriting skills for a number of years.

Now he’s about to unleash a batch of songs that need “no bells and whistles,” as he puts it. 'Warm' is condensed, crisp, straightforward pop - delivered in a personal way. It's a simple yet heartfelt tune that immediately pricks listeners’ ears. A track about acceptance and dealing with another person’s faults, it feels soothing, like a sonic safety net of sorts.

Speaking of the single Moncrieff (real name Chris Breheny) says: “Nobody’s perfect. This song is about being that person, and that rare moment in life when you find that person that truly sees you for you, your imperfections, flaws and scars as well as your good traits and loves you for them. It’s a really comforting and happy feeling to just know that all you have to do is be yourself.”

The Waterford native also made sure to explain the poignant origins of the video to Hot Press:

"We didn't want to create something grand, romantic and over the top for the video because that isn't what describes love for me. I found love in those simple moments when you feel totally untouchable when you're with this person and even something as normal and pure as going for a drive in the summer and singing to the radio together becomes magical."

Check out the brand new video for 'Warm' below: