Dublin Simon Community launches "U Are Not Less" campaign with Maser

The Dublin Simon Community has launched its "U Are Not Less" campaign with the street artist Maser in an attempt to acknowledge the experiences and lives of those experiencing homelessness in the city.

Maser’s "U Are Alive*" mural at the corner of Grantham Street near the Dublin Simon Community Camden Street charity shop will be at the heart of the campaign – with the asterisk “U Are Not Less” set to be added by the artist next week

It comes with a powerful promotional video featuring a poem written by BBDO and voiced by Caitriona Ennis. Four clients of Dublin Simon Community volunteered to participate in the piece to "help deliver a message of hope and empowerment to members of the homeless community."

Speaking about the campaign, Head of Fundraising & Communications at Dublin Simon Community Emma Kilkenny said, "this campaign directly addresses the people we serve. Often in fundraising, we see organisations appealing to donors, leaving no message or space for dialogue with the people on whose behalf the fundraising is being done.

After such an incredibly challenging year and a half for us all and especially those in addiction, housing insecurity or homeless services, we felt it was really important to reach out to our clients and remind them of the fundamental things we all lose sight of when we reach our lowest ebb."

You can donate to the Dublin Simon Community at their website here.

Watch the promotional video for their "U Are Not Less" campaign with Maser below: